Privacy Statement

1. About this Privacy Policy

Your privacy is extremely important to us. This privacy policy explains how and why we collect and use your personal information.

2. About Us

www.wickedhairpins.co.uk is a website operated by Wicked Boxcar Ltd, trading as Wicked Hairpins. Registered in England. Company No. 08615991. Registered office address: 2 Walsworth Road, Hitchin., Hertfordshire, SG4 9SP. VAT No. 189144183 All references to “we”, “us” and “our” in this policy are to Wicked Boxcar Ltd. Questions or comments regarding this privacy policy should be sent to us at [email protected]

3. How we obtain your data

3.1 Information you supply

When you order an item from us, you supply us with information through the website, telephone, email or in person.

We also collect the information you supply when you fill out a form, including the contact form on our website, comments section and subscribing to our email list.

3.1.1 Telephone calls

We may record telephone calls for training purposes, as well as for security and evidential purposes.

3.2 Data we generate

We hold data specific to your orders and contracts with us, including products ordered, payments made, the status of your order, delivery details, complaints and returns.

3.3 Website browsing

When you visit our website, we collect information about you, your device and your use of our website. We use cookies and other methods, as detailed in our cookies policy.

4. Cookies

Like most websites, we use cookies to track and store data about your usage of our website.

4.1 What are cookies?

Cookies are small pieces of data sent from our website to your browser while you are on our website. They only track data about your browsing on our website – not other websites. They help us improve your experience on our website and monitor user behaviour. You can delete them in your browsing settings at any time.

4.2 What cookies do we use?

4.2.1 Usage cookies

This stores data about your visits to our website, allowing us to personalise the experience to you – such as items being kept in your shopping basket between visits. If you leave a comment on our site you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

4.2.2 Google Analytics

We use Google Analytics to track user behaviour on our website. It shows us things like what internet browsers our visitors use, how many people view a page etc. None of the information collected is personally identifiable so we can’t track the website usage back to you. We also use Google Analytics cookies to support our display advertising – meaning we can serve ads based on past visits to our website. You can opt-out of Analytics tracking through Google Ads Preferences Manager. Opting out of advertising cookies doesn’t mean you won’t see adverts – they just won’t be tailored to you. You can read Google’s Privacy Policy here.

4.2.3 Facebook Pixel

We use the Facebook pixels to be able to advertise on Facebook to people who have visited our website before and to people who are similar to those who have visited our website. Like with Google Analytics, none of the information collected is personally identifiable so we can’t track the website usage back to you. You can read Facebook’s Cookie Policy here.

4.3 Block cookies

When you first visit our website you have the option to accept or decline the use of cookies. You can also disable cookies at any time through your browser’s settings. You will still be able to use our website but some processes may not work properly.

5. What information we collect

In order for us to provide you with our services, we collect and use the following information through the methods listed in section 3:

5.1 Contact and identity information

This is information you supply us – includes your name, address, email address, phone numbers etc.

5.2 Account information

This is information about your account and preferences when you register with us.

5.3 Enquiry and order information

This is information regarding your orders or enquiries – it includes records of items ordered, status of order, payments made, delivery, returns and refunds.

5.4 Payment information

We accept payments through PayPal. These payments (including debit and credit card transactions) are processed through PayPal and are inaccessible to us. You can read PayPal’s Privacy Policy here.

5.5 Communications

We store information relating to communications we have with you.

5.6 Website usage

We record your use of our website including products browsed, pages visited, IP address, operating system and browser type. This information is not personally identifiable.

5.7 Comments

If you leave comments on the website, we collect the data shown in the comments form. We also collect your IP address and browser user agent string to help detect spam. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

6. What we use your data for

6.1 Fulfilling our service

A lot of the data we collect is what allows us to run our business and fulfil our service – eg processing your orders. This also includes communicating with you personally about your order.

6.2 Operating our website

We use your data to operate our website – this includes managing your account on our website and making any requested changes to your settings and profile.

6.3 Business research, development and improvement

We use your data to assess and analyse our business and products in order to develop and improve what we offer.

6.4 Marketing

We use some of the data we collect to market and advertise to you (as outlined in sections 4.2.2 and 4.2.3).

6.4.1 Email and newsletter

If you have consented to email marketing, we may send you emails regarding new offers and products and newsletters about Wicked Hairpins. You can unsubscribe at any time.

7. How we protect your data

We are committed to keeping your personal data safe. We have technical measures and company policies in place to make sure that your data is safe. Your data is only accessed by those in the company who need it, and only to fulfil a need listed in section 6.

8. Who we share your data with

In addition to the third parties that collect data (explained above, eg Google and Facebook), we share certain data (only where relevant) with our providers and suppliers such as PayPal and shipping providers. We also share aggregate statistical data with our agencies and partners – this data is not personally identifiable.

9. How long do we keep your data for?

We keep your data for as long as necessary to fulfil the purposes described above.

10. Your rights

You have the right to request access to the data we hold on you, as well as request the deletion of this data. This does not include any data we are obliged to keep for administrative, legal, or security purposes. If you would like to speak to us about your data, send us an email to [email protected]

11. Changes to our Privacy Policy

We reserve the right to change this Privacy Policy at any time.

Our details

We run our business from Wicked HQ, Icknield Way, Letchworth Garden City, Hertfordshire SG6 1EX